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Secrets to Dealer Success: Persistence & Partnerships with Joseph Link

Published on: 25th June, 2025

Join host Tim Branyan as he sits down with Joseph Link, a seasoned expert in business development and dealer relationships, to unpack the secrets behind thriving manufacturer-dealer partnerships. From his roles at Arrowquip and Yakta—managing over 250 U.S. dealers—to his early days at Ventrec with Aeroquip, Joseph shares how persistence, innovative floor planning, and top-tier customer service drive success across industries like lawnmowers and livestock equipment.

Discover how Joseph’s team supports dealers with zero-upfront-cost inventory, co-op marketing dollars, and warranty assistance, including a standout story of a Red Carolina dealer hitting $690,000 in sales. Whether you’re an entrepreneur, salesperson, or business enthusiast, this episode is packed with actionable insights on building relationships that last.

00:00 - Intro: Joseph’s Journey at Ventrec

02:30 - Inside the 255-Dealer Network

14:56 - Floor Planning: Supporting Dealer Growth

17:55 - Customer Service & Warranty Wins

27:52 - Sales Persistence: Why Joseph Always Calls Back

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About the Podcast

Spotlight Podcast
Tim Branyan highlights impactful business owners, entrepreneurs & leaders to discuss personal + professional evolution, entrepreneurial mindset, and advice for the next generation of founders.

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Tim Branyan

Tim Branyan is a dynamic tech entrepreneur, visionary thinker, and founder of multiple successful digital ventures. From scaling startups to building innovative solutions that change how people interact with technology; Tim shares the spotlight with impactful business owners, entrepreneurs, & leaders. Watch & Listen to discover diverse journeys, lessons learned, and insights for aspiring founders.